Integral Ad Science releases its new ad measurement tools for YouTube Shorts. IAS now provides advanced abilities to view and measure traffic for YouTube Shorts through Total Media Quality. With this, advertisers ensure that real users view their ads.
This expansion is the latest innovation of IAS and Google, thus providing advertisers with better transparency into their ad campaign performances.
YouTube Shorts is popular with advertisers, and the company actively provides greater transparency. With this, the platform will continue to grow globally, thus providing an opportunity for rising advertising partners.
Integral Ad Science (IAS) will deliver actionable data gained from YouTube Shorts’ viewers and drive results for advertisers, publishers, and media platforms.
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