Integral Ad Science has expanded its reporting and insights for Amazon DSP media buys, offering campaign measurement coverage across Amazon custom audiences and Twitch inventory. The solutions available to advertisers in Amazon DSP include brand safety and suitability, viewability, and invalid traffic measurement.
This collaboration aims to maximize ROI for advertisers and provide independent measurement. Additionally, IAS now provides Amazon DSP media buyers with cross-device measurement for web and in-app across various devices.
Also read: Three Ways Marketers Can Drive More Organic Search Engine Traffic
In Q3 2023, IAS improved its integration with Amazon Ads to include Context Control pre-bid segments, giving customers greater control over where their ads appear.
Read more – IAS Expands Global Measurement of Amazon Properties
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