Content engagement platform, Hushly has embedded an AI engine into its content and lead conversion platform for B2B marketers to enhance personalized content experiences. Hushly’s AI engine will enable B2B marketers to offer better user experiences by recommending personalized content to prospective leads, based on their business profile and buyer intent data in real-time.
Hushly AI technology utilizes visitor information on the website, content asset text, and third-party partners that provide data on user intent. It combines content similarity, collaborative filtering, session-based and popularity for brand-new visitors entering the website.
Source: https://www.martechcube.com/demandbase-optimizes-marketing-spend-with-automated-advertising/
