Marketing content is the favorite target of hackers since it generally exists across a variety of public-facing and different systems, often on online platforms. Also, this data is precious, whether it’s the personal information of the customers or marketing materials that represent a serious investment of marketers’ resources and time.
The first step to secure the marketing content is to make sure that all the accounts are using the best security tools. However, it is particularly crucial for marketing because of the number of different platforms and how these accounts are linked together.
For instance, a website linked to other content marketing platforms, such as social media accounts or email marketing system is vulnerable if an attacker manages to comprehend the back-end of the systems. They can have access to the entire online marketing operation, which is why it’s vital to secure all marketing content and platforms.