Horizon Next and ArtsAI have partnered to bring a better audio analytics solution to the market. This increases transparency to a channel that has historically been difficult to measure and optimize.
Horizon Next has improved its proprietary analytics platform, Intersect, to include audio attribution, which lets brands optimize and scale their media investments. With this partnership, Horizon Next can assess audio’s contribution to client KPIs and provide omnichannel measurement and optimization across traditional and digital channels.
Also read: Role of Data Analytics in Measuring Digital Marketing
The improved capability also allows individual-level media exposure and return path data to tie back to Horizon’s proprietary identify-based framework and connected marketing platform.
Read more: Horizon Next Partners with ArtsAI on Proprietary Cross-Platform Audio Measurement Framework
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