The social media management platform Hootsuite has announced its integration with Oracle Eloqua recently. Eloqua is a subset of Oracle Marketing Cloud and comprehensive marketing technology ecosystems. With this integration, the customers will be able to sync social data in their marketing automation platform – to merge social and digital campaigns.
It also brings the conversations customers have with the brands’ social profiles in Oracle Eloqua. This will provide them with a complete view of the customer journey.
Richard Hungerford, Hootsuite VP of Business and Corporate Development, said, “We share mutual customers with Oracle who, by integrating social data from Hootsuite into Oracle Eloqua, can add social to their lead scoring programs and help prove the value of their investment into social media.”