Taiwan-based digital out of home media company Solmate Media have announced a partnership with Hivestack a DOOH ad tech company. This partnership will offer programmatic DOOH solutions in the market, offering local and global brands, agencies and omni-channel DSP’s the opportunity to purchase and activate DOOH inventory programmatically leveraging the Hivestack SSP through the Open Exchange and Private Marketplace (PMP) deals.
Owned by Eastern Media Group, Solmate Media principally engaged in media and e-commerce, including ETtoday and ETMall. The company has currently 6,000 premium digital screens in high-end hair salons across Taiwan, with plans to increase this to >10,000 by the end of 2022. This partnership will provide an opportunity for advertisers to target audiences with video content.
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