Hightouch has launched Campaign Intelligence, an AI-powered platform. The new platform helps marketing teams to analyze customer behavior and campaign performance. This is done by using their data warehouse.
Campaign Intelligence lets marketers self-serve and get insights from a single platform across all channels. The platform allows non-technical users to use advanced marketing science techniques, including experimentation, exploration, campaign intelligence, and an AI copilot.
Campaign Intelligence is the latest addition to Hightouch’s tool suite, making the data warehouse more available for marketing teams.
Read more – Hightouch launches Campaign Intelligence, adding marketer-friendly analytics to the Composable CDP
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