Hightouch has integrated the European Unified ID (EUID) into its Composable Customer Data Platform (CDP) to help advertisers reach audiences in a privacy-conscious way across the open web. EUID, developed by The Trade Desk, allows advertisers to recognize users for targeting, frequency management, and campaign measurement while providing transparency and data control to individual users.
Hightouch’s integration allows syncing audience segments from the brand, publisher, or media network’s cloud data warehouse to The Trade Desk. This will enable clients to activate EUIDs for targeting, frequency management, and measurement. The integration offers benefits such as universal opt-outs, regional data processing, and improved addressability.
Read more – Hightouch Introduces Privacy-Conscious Advertising Activation for European Audiences Through EUID
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