Google is a digital marketer too and has its hardware, software, smart products, and more. Like other marketing companies, Google is adapting to cookie restrictions and data privacies like GDPR, CCPA, and ITP.

On an online post, Google has mentioned about the challenges it is facing on privacy and data-constrained and how to deal with them. It reads, “We expect more changes are coming, and it’s not entirely clear to what extent our digital marketing practices will need to evolve.” 

Google said it is majorly relying on first-party data. Besides, it’s using machine learning and predictive models to avoid over-exposing users to ads.

Source: https://marketingland.com/how-google-the-digital-marketer-is-adapting-to-cookie-restrictions-and-data-privacy-272831