HCL Technologies (HCL) has announced the release of Unica V12.1 platform that strengthens Precision Marketing@Scale further. Unica V12.1 will be generally available in July 2020. The company has released Unica journey, Unica deliver, and Unica Link modules to provide end-to-end, goal-based marketing capabilities. HCL has also announced Unica Goal-based Marketing QuickStart offering that allows enterprise customers to define and start meeting their marketing goals in 30 days. HCL says goal-based marketing with Unica V12.1 is specifically designed new-age marketers.

Source: Hcltech