Media and data analysis platform Hawk and audience analytics platform Skyrise Intelligence will enhance their cooperation as Hawk expand its cross-channel offering’s CTV component.
The new connection with Skyrise gives Hawk Platform users the ability to develop and deploy effective cross-channel CTV campaigns for the first time (in addition to the standalone option), maximizing the number of people who see an ad and reducing waste.
It enables advertisers to use the rapidly developing CTV channel and augment standard linear TV advertising tactics when combined with Hawk’s CTV supply. Skyrise’s ‘Strategic Segments’ fuel multi-channel campaigns, allowing brands and agencies to assess the audience environment and determine the impact of activities on market share growth.
