The marketing data operating system, Habu, recently launched a cross-channel personalization solution to help brands create a durable data foundation. Alysia Borsa, Meredith’s EVP/Chief Business & Data Officer, said, “We need the best technology and proprietary data to make this happen at scale, all without relying on an overly complex roster of vendors. Based on my long history with this crew, I’m confident Habu will be a market leader into the next frontier of personalization.”
More than half of all Marketers Focus on Hyper-Personalization via Email
The company also bagged $15 Million in Series A funding, which was led by super{set} and other investors. It is planning to use the funding to boost its engineering and martech team, to help brands improve their marketing intelligence.
Source: https://www.martechadvisor.com/news/data-governance/habu-raises-15m-launches-crosschannel-personalization-solution-to-enhance-data-privacy/
