Gucci hosts transforming pop-up in Shoreditch

Gucci hosts transforming pop-up in Shoreditch

As it approaches its 100th anniversary, Gucci has set up shop in Shoreditch. The brand has created a pop-up containing multi-sensory experiences and retail space, which will evolve and change over time.

Named ‘Gucci Circolo’, the store marks the label’s latest exploration into creative new offerings – last month the brand debuted Gucci Vault in Milan, a new online concept that offers archival Gucci pieces alongside a roster of items from emerging young talents.

Gucci Circolo is a global project, Gucci Circolo Milan is located in Via Borgospesso and Gucci Circolo Berlin is located in a historic building on the Landwehr Canal in Berlin-Kreuzberg.

Read More: Campaignlive

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