Marketing automation provider GrowthLoop has expanded its partnership with Google Cloud. It uses its BigQuery and Gemini models to develop generative AI capabilities to personalize and target marketing campaigns.
GrowthLoop’s composable customer data platform (CDP) allows marketers to quickly segment and activate customer data based on generative AI suggestions. This optimizes audience discovery, building and continuous improvement, and optimization of campaigns.
The solution can boost campaign launch velocity and personalized cross-channel content delivery by up to 10 times.
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