Group Nine, a video publishing firm announced the launch of Sparkle Ads, a customizable media-rich e-Commerce advertising solution on Friday. It has been built on POPSUGAR’s advanced suite of ad products, which has recently introduced Sparkle, a publishing platform specializing in social commerce across retailer brands. Group Nine had acquired POPSUGAR in October 2019 and hence now owns the Sparkle platform.
Since marketers look for innovative ways to reduce the gap between product discovery and purchase, Sparkle Ads is progressing to ease mobile shopping and assist vendor programs. Brands can now introduce ‘shoppable’ ads and run campaigns that would feature the products on Amazon, Walmart, The Gap, etc. Campbells is amongst the first brands to try out Sparkle Ads on POPSUGAR’s website.