Groove has announced an enhanced integration with Sendoso that will allow the customers of both platforms to send direct mail, eGifts, personalized gifts and celebrity greeting to over 165 countries without leaving their inbox.

Groove’s uniqueness lies in its ability as a full-cycle seller. It has a portfolio of key features that support the automation needs of account executives and customer success teams. With the enhanced integration, the account executives and customer success teams can strategically leverage gifting in their daily workflows. This will help them to strengthen their relationships with their customers, accelerate deal cycles as well as re-engage with dormant accounts.