A FONA company called GP US has announced the opening of its AI-driven video contextual platform in the US. The GP US team has been working on several locally tailored features for the US market expansion even though the platform has been live and operational in 23 countries.
GP US asserts that by introducing a level of precise and intent-based targeting to the YouTube channel, their new platform will assist brands and their respective agencies in significantly increasing the effectiveness of video campaigns.
“Bringing a video contextual platform to market that can utilize greater quantity and quality of signals in a smarter way allows for a similar approach to audience-based targeting but considerably more real-time and accurate, “said Francisco Quiroga, CCO at GP US.
Read More: GP Launches AI Video Contextual Platform
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