Government reintroduces GDPR replacement legislation with new marketing reforms

Government reintroduces GDPR replacement legislation with new marketing reforms

The UK government is presenting the revised Data Protection and Digital Information Bill to parliament, which provides marketers with additional clarification regarding important data and privacy issues.

The bill was initially introduced last summer by the previous administration, but it was put on hold in September to allow for additional industry consultation. The most recent version offers marketers more clarity regarding legitimate interest.

Marketers should take note of the bill’s changes because they will result in changes to cookie consent exemptions, a better understanding of legitimate interest, and less paperwork.

Read More: Government reintroduces GDPR replacement bill with new reforms for marketers

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