There were discussions around the removal of Google’s 2024 deadline for cookies to vanish from its Chrome browser. The fact that nothing will change the timeline Google set for cookie depreciation is alive, says Dan Taylor, the company’s VP of global advertising.
Cookies will be phased out completely from Chrome at the end of 2024.
Taylor has been discussing how he and his team continue to get the third-party cookie alternative solutions by testing their efficacy before the end-of-year 2024 deadline.
But as the fact remains, the team is still more focused than ever on helping online publishers and advertiser partners deliver great ROI and monetization without using third-party cookies.
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