Google has launched two new features for marketers: Accelerate with Google, a marketing resource hub, and Brand Recommendations, an AI-powered tool within Google Ads. Accelerate with Google provides AI Essentials resources, live streams on AI marketing topics, customized skill assessments, and tutorials.
Also read: A Marketers’ Guide to Performance Max Campaigns
Brand Recommendations analyze advertisers’ Google Ads history and industry trends to optimize brand campaign performance. The recommendations cover ads and assets, bidding and budgets, keywords and targeting, measurement, and full-funnel opportunities.
Read more – Google launches marketer resource center and AI recommendation tool
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