Google testing different ad copy for live advertisements


Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given advance notice of the ad copy variation experiment, and the uncertainty surrounding the potential expansion of this test to more accounts has led to community frustration.

Ads may find it more difficult to carry out their duties and prioritize their priorities if rules are changed without prior notice. Because it becomes more difficult for them to assess the changes—particularly with regard to responsive search ads—and because it increases their workload, the impact is even more felt by advertisers with smaller budgets.

During a PPC Chat Q&A, Ginny Marvin, a Google Ads liaison officer, addressed concerns regarding ad variations in response to several reports on the subject.

Read More: Google confirms it is testing ad copy variation in live ads

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