Google: Retail ad sales reveal “brick-and-mortar isn’t dead”

Google Retail ad sales reveal brick-and-mortar isnt dead

Google’s parent company Alphabet published the results for the third quarter, driven by ad sales in the retail sector. But strong sales of digital ads does not mean that shopping has moved completely online. 

Google’s Chief Business Officer Philipp Schindler said on an earnings call, “Brick-and-mortar isn’t dead. Instead, omni-channel is in full force.” Proof of this can be found in Google search queries. Search for “open now near me” has increased 4 times worldwide compared to last year. Strong growth in local shopping queries means that people research their store visits often before they go.

Source: Zdnet

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