In a landmark deal with French regulators, Google (GOOGL.O) said it would make reforms to its global advertising business to ensure it did not break its monopoly.
The agreement with the French competition watchdog might help publishers regain control of the advertising industry, which they had in the pre-internet age but had lost control due to the quick emergence of Google and Facebook (FB.O).
The agreement, which included penalties of 220 million euros ($268 million), marked the first time the US internet giant agreed to make adjustments to its ad business, which accounts for the majority of its revenue.
To Read More: Reuters
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