Amid the worldwide COVID-19 crisis, consumer behavior has evolved dramatically. As per Google, in such a stressful time, the product search area is dynamic and rapidly changing. Hence, the company is releasing its new tool, Rising Retail Categories. It will be available within the ThinkWithGoogle domain, and for the first time, Google is providing this data to the public.
The tech giant said that this in a bid to assist its retail and brand manufacturing organization partners. They are in need of insights on how consumers are reacting and how their interests change – amid the dynamic fluctuations in demand.