Google has recently announced that ‘Swirl’ 3D ads will now be available for all its display and video 360 users globally. The tech giant has been testing the Swirl feature in closed beta over the time the past year.
This feature will allow advertisers to make use of interactive, 3D presentation formats into
their promotions. Businesses can create Swirl ads using the pre-made 3D assets with the
help of Google Web Designer.
As mentioned by Google, “Swirl lets consumers engage with a product like it’s right in front
of them by allowing them to rotate, zoom and expand the creative in the ad.”