Google has recently announced a range of tools r to help businesses maximize their ad
campaigns. This includes updated recommendations derived from the evolving search
trends, tools for managing campaigns, and enhanced transparency in the automated “Smart Bidding” process.
With the search behaviors significantly evolving amid the COVID-19 crisis, the tech giant has highlighted the increasing value of its recommendations page. This is available within the
Google campaigns and in Google ads applications – to make it easy for advertisers to find
As mentioned by Google, “More than 16 million keyword recommendations in Google Ads are based on market trends, with new recommendations added every day.”