Google has recently announced several new updates for its search to provide different functionality levels for marketers and advertisers. The aim is to help people find the valid information they are looking for and not precisely aligned with the brand queries.
As mentioned by the tech giant, “We’ve continued to improve our ability to understand misspelled words, and for a good reason – one in 10 queries every day are misspelled. Today, we’re introducing a new spelling algorithm that uses a deep neural net to significantly improve our ability to decipher misspellings.”
Google claims that this initiative is most likely to make a more significant improvement to spelling, compared to previous updates over the last five years.