In order to give advertisers more control over how frequently their advertisements are shown to individual users, Google has announced that it will be introducing new frequency control options for YouTube campaigns.
Advertisers will be able to choose a weekly frequency goal under the new procedure, which will allow YouTube’s systems to optimize in order to achieve the maximum unique reach at the desired rate. The company is “moving that one step further to revolutionize reach and frequency-buying on YouTube,” according to Google.
Google says that as they continue to offer viewers a suitable advertising experience, this will help advertisers optimize toward more precise reach and frequency.
Read More: Google Adds New Ad Frequency Capping Options to YouTube Campaigns
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