At its Google Marketing Live event, Google revealed a number of new ad capabilities, including new ways to advertise within YouTube Shorts, new Responsive Display Ads layouts, enhanced analytics, additional ad testing choices, and more.
Google is incorporating Shorts placement into its ‘Video Action and App campaigns,’ which will allow brands to tie product feeds into their Shorts promos, to help marketers tap into Shorts.
A/B testing, support for store sales targets to optimise for in-store sales, new insights and explanations, including attribution, audience and auction data, and optimization score and recommendations, are all part of Google’s Performance Max campaigns.
