Google is planning to add more machine learning techniques to Google Analytics, as well as extra insights features, to assist marketers in better understanding their online performance as it steadily moves toward a cookie-free web environment, which will affect the way data can be processed and attributed.
First and foremost, with a new integration with its Search Console platform, Google hopes to add more search insights.
Search Console, according to Google, gives complete information on a website’s organic search performance, including the site’s rank in search results, searches that led to clicks, and post-click statistics, such as engaged sessions and conversions.
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