The analytics platform for Google campaign data, Google’s Ads Data Hub, has recently announced its upcoming enhancements. The company also confirmed that it is beta testing the audience activation for its display campaigns. It has been updating the framework that supports Ads Data Hub (ADH) to scale it to the growing customer demands and simplify querying.

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The audience activation beta gave a clue for evolution that is beyond measurement and analysis for the platform. The company reported having said, “For example, you could create an audience list in Ads Data Hub of users that have already purchased your product, then use that as an exclusion list to ensure you don’t continue to show them your ads served via Google Ads and Display & Video 360.”


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