Google Adds New Trend Prediction Tools, Personalized to Your Business, to Google Ad Insights

Google Adds New Trend Prediction Tools_ Personalized to Your Business_ to Google Ad Insights

Google is adding new predictive elements to Google Ads insights, which will utilize both machine learning and historical data to predict likely consumer trends. 

The new trend predictions are still in beta, and as noted, are available on the Insights page in Google Ads. Google is testing demand forecasts, which will provide estimations of likely search interest for the products over the coming six months, by combining machine learning with past seasonal search trends.

Google is also testing a new consumer interest insight element, which will aggregate the top-performing search query themes that are driving performance in creator campaigns.

Read More: Socialmediatoday

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