Google has added the capacity for Google advertisers to manage the frequency of exposure to their CTV campaigns per viewer, enabling broader exposure for lower cost, while also avoiding over-saturation, and potential annoyance, with their ads.
Google will use YouTube data, and the IAB standard Identifier for Advertising, to determine ad exposure, and limit showing your ad to the same viewers. Display & Video 360’s cross-channel CTV frequency management solution works for all formats, exchanges, CTV devices and deal types. This includes content on the YouTube and YouTube TV apps watched on CTV devices.
Read More: Socialmediatoday
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