With the pandemic causing different, significant shifts in digital shopping behaviors, it could be tricky for marketers to keep up with the rapid changes in their niche. This calls for brands to optimize the ad campaigns accordingly.
Today, consumer demand has drastically changed. In its essence, Google adds the Insights page (beta) to help businesses remain up-to-date with emerging trends in Google Ads.
It is based on the Google search activity of users that will alert marketers with relevant shopping as well as discovery changes in their industry. Besides, this will enable them to update the advertisement strategy in line with the growing demand.
Source: SocialMediaToday
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