iCrossing, a global marketing firm and a division of Hearst Magazines announced the acquisition of Mediablaze, a London-based digital experience and content marketing business, following a minority share purchase in 2016.
Clients can expect full-service marketing solutions from the newly established alliance including industry-leading expertise in customer experience, performance media, digital transformation, and creative-driven content marketing campaigns.
This acquisition strengthens iCrossing’s position as a worldwide player in the digital marketing space, allowing it to create more creative, data-driven, and performance-tested digital experiences.
According to Debi Chirichella, President of Hearst Magazines, with the digital acceleration seen in 2020, there is a growing demand for full marketing solutions that can give engaging and meaningful digital experiences.
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