Fusion92 has partnered with Experian to integrate Experian’s marketing data and identity capabilities with its advanced capabilities to create comprehensive and reliable audience profiles. These profiles will enable brands to target, activate, and measure their marketing efforts effectively.
The partnership is expected to drive faster growth and deliver superior results for Fusion92’s customers. Through this collaboration, Fusion92 can easily connect traditional audiences to a wide range of digital identifiers for improved segmentation and digital activation.
This integration assists Fusion92 in effectively supporting marketing campaigns by optimizing target selection, media mix, and creative strategies. As a result, marketers can accurately connect with their audiences and reliably measure campaign performance.
Read more: Fusion92 and Experian Collaborate to Enhance Audience Development
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