FullThrottle Technologies, LLC, a first-party data-powered technology company, has announced the receipt of its second patent that enables marketers to connect impression delivery to media attribution. The new technology strengthens fullthrottle.ai’s approach to attribution measurement by determining the probability of a user’s browser session being influenced by specific media campaign impressions.
Also read: How Improving Ad Attribution Can Benefit eCommerce Businesses
The technology helps produce a comprehensive picture of how consumers respond to marketing campaigns across multiple platforms, enabling business outcomes to be tied to media exposure with hyperlocal zip-level intelligence. The patent will enhance the company’s ability to offer precise and effective attribution methods, crucial for brands who want to understand and maximize the impact of their advertising efforts.
For more such updates follow us on Google News TalkCMO News.
