FullStory, the guide in digital experience intelligence (DXI), has announced substantial updates to its award-winning DXI platform to help businesses create better digital goods and experiences by gaining fresh insights into what customers are doing and why they are doing it.
The new Signals and Funnels features add to FullStory’s platform, allowing businesses to better understand how customers move through their digital experiences and how to proactively uncover and address revenue-impacting issues and opportunities. Companies may take decisive, data-driven action based on more than a dozen pre-configured digital engagement indicators by leveraging entire, anonymized customer behavioral data.
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