Marketing performance measurement provider, FullCircle has announced the launch of Digital Source Tracker program which is designed to allow marketers get detailed insights on the impact of their digital campaign performance on revenue. The Digital Source Tracker connects clicks from digital ads, website traffic, and social channels to leads and revenue within their CRM.
The tool measures digital marketing costs, digital campaign performance, prospect engagement and revenue, displaying the metrics in the form of a dashboard. The tool can be integrated with Google Analytics and offers enterprises the ability to track touch point data to optimize the buyer’s journey. It also offers datasets for use in business intelligence systems.