Customer and employee engagement company, Freshworks, has announced the launch of its newest product: Freshworks CRM. The new service, built on top of the new Freshworks Neo platform, aims to give sales and marketing teams the tools needed to get a better view of their customers — with some machine learning included for better predictions.
Freshworks CRM is a rebrand of the company’s Freshsales service, along with the company’s capabilities of its Freshmarketer marketing automation tool.
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The goal of the improved CRM solution is to be able to provide teams with a complete view of their (potential) customers thanks to the unified view and aggregated data which the company’s Neo platform provides.
To Read More: Techcrunch
