San Francisco-based Frameplay, a video game advertising company has announced the release of its new Intrinsic Virtual Advertising platform. The company is positioning its software as a new standard in video game advertising and believes it is cross-platform functionality. Developers will be in complete control of the types of ads allowed and how they are displayed in their games.
Video game developers, as well as indie studios, will be able to monetize their games. In addition, the intrinsic nature of the ads will allow them to be displayed without disrupting the experience.