Fox Corporation and The Trade Desk Expands Partnership to Improve Advertising Innovation and Addressability

Fox Corporation and The Trade Desk Expands Partnership to Improve Advertising Innovation and Addressability

Fox Corporation and The Trade Desk have expanded their partnership to provide innovative advertising solutions. This collaboration aims to help advertisers reach their target audiences and measure campaign performance.

The partnership includes adopting new technologies such as Unified ID 2.0 and OpenPath. This allows advertisers to transact on addressable inventory with greater precision and access premium inventory more directly.

The Trade Desk CEO and Founder, Jeff Green, emphasized that the partnership represents a significant opportunity for advertisers to apply data to their media investments on the premium, open internet. AdRise, an advanced ad technology platform, is a key component of this partnership. It offers direct access to FOX’s portfolio of brands.

Read more – FOX AND THE TRADE DESK ANNOUNCE EXTENSIVE ADVERTISING INTEGRATIONS ACROSS FOX PORTFOLIO

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