Foursquare and Factual have recently announced their merger. Although both the parties did not disclose any terms, reportedly, the combined revenue would be around $150 million. It is lower than they had expected, and the majority of the amount is of Foursquares.
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Foursquare CEO David Shim will lead as the combined CEO, and over 400 Factual employees will now function under the new Foursquare, though there could be a small reduction in the workforce to put an end to redundancy. It is expected that the company will lead the market for the location intelligence segment.
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