Following, a social media influencer platform, has partnered with RFM Loyalty Co., a merchant acquiring firm in Dubai. This partnership aims to change influencer marketing by allowing merchants to create customized campaigns directly impacting retail foot traffic and content quality.
Merchants can define campaign specifics such as location, audience, and content on Following’s platform. This ensures precise targeting and effective budget use.
Also read: How AI Enhances Social Media Marketing
Influencers can instantly participate in campaigns by product delivery or using Following cards at RFM’s Smart POS terminals. The partnership aims to streamline marketing and improve direct interactions between brands and influencers.
Read more – Following.ae Announces Strategic Partnership with RFM Loyalty Co. to Revolutionize Influencer Marketing
