Flipboard brings new Interest Collectives for advertisers and brands looking for alternatives to programmatic targeting. Using this, brands can reach millions of people according to their interests.
The Interest Collectives engages audiences with selective content from Flipboard curators, email newsletters, and relevant publisher partner sites. Partnering with Flipboard will pave opportunities for initiatives for more traffic and engagement from the audience.
The initiative allows advertisers to continue growing engagement on Flipboard and monetizing new opportunities. Interest Collectives will also help brands to gain high intent, share experiences, and build opinions about products and services on the platform.