Flashtalking, a global independent primary ad server and analytics technology company, has launched a new identity platform that will offer advertisers the industry’s only full end-to-end solution for cookieless personalization and measurement with privacy controls.
John Nardone, CEO of Flashtalking, said, “While ID Interoperability is being addressed on the buy side, it must also be solved for identity measurement and personalization. Right now, that’s a huge gap in the ecosystem. The current privacy setup also leaves a big hole in our industry, especially as it adopts identifiers based on hashed emails. With rising privacy standards, advertisers need a way to provide clear notice and choice (i.e. ability to opt out) for any operation involving user-level tracking. These are all areas where we believe Flashtalking can step in and play a major role.”
To Read More: martechseries
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