Programmatic platform Fiksu has announced the launch of BidMind, a self-serve platform for marketing on CTV. BidMind provides companies and agencies with their target personas and analytics. Fiksu’s new platform helps advertisers navigate the CTV environment while delivering refined features.
The company’s in-house anti-fraud shield offers fraud-free supply chains from trusted content providers. BidMind analyzes myriad devices cross-platform and identifies insecure sources. The BidMind platform is available on a self-serve model and offers easy campaign setup, advanced and customized analytics, a dedicated support team, and full control of ad campaigns.