Fannex, a platform for gaming and engagement, and FanReach, a platform for enterprise mobile marketing, have announced a new partnership. Fannex and FanReach aim to provide a single integrated platform with this alliance, whose applications offer fans a seamless gaming experience.
To accurately target their followers with offers that offer rich engagement experiences and new commerce offerings based on what they are discovering about their fans’ actions in real-time, digital marketing groups will also use a broad range of integrated data and analytics solutions.
Fannex claims that the integration will boost the number of new fans being acquired as well as the engagement and loyalty of current fans, generating more income and sponsorship opportunities.
