Facebook’s new Libra currency is set to alter the affiliate marketing strategies on the social media platform. There is a general perception across the industry that Facebook will utilize Libra to offer rewards to its users in the form of ‘cashback opportunity.’ Libra users would have an option to review products, embedding their public address through a UTM, with the intent to purchase. If the seller supports Libra, post completion of the purchase, the funds automatically move from the referred customer into the merchant’s Libra wallet, and a commission gets paid automatically into the affiliate account.

Read more here